{"title":"E45 - Skin Care Products","description":"\u003cp data-start=\"140\" data-end=\"439\"\u003eThe \u003cstrong data-start=\"144\" data-end=\"196\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eE45\u003c\/span\u003e\u003c\/span\u003e collection\u003c\/strong\u003e is a range of \u003cstrong data-start=\"211\" data-end=\"247\"\u003edermatological skincare products\u003c\/strong\u003e designed to \u003cstrong data-start=\"260\" data-end=\"316\"\u003etreat and protect dry, sensitive, and irritated skin\u003c\/strong\u003e. The brand focuses on \u003cstrong data-start=\"339\" data-end=\"369\"\u003esimple, effective formulas\u003c\/strong\u003e that help maintain the skin’s natural barrier and keep it hydrated.\u003c\/p\u003e\n\u003cp data-start=\"441\" data-end=\"460\"\u003eThe range includes:\u003c\/p\u003e\n\u003cul data-start=\"461\" data-end=\"716\"\u003e\n\u003cli data-section-id=\"tv2fmd\" data-start=\"461\" data-end=\"496\"\u003eMoisturising creams and lotions\u003c\/li\u003e\n\u003cli data-section-id=\"1f0v8go\" data-start=\"497\" data-end=\"523\"\u003eItch relief treatments\u003c\/li\u003e\n\u003cli data-section-id=\"1bvrwsb\" data-start=\"524\" data-end=\"571\"\u003eShower and bath products (emollient washes)\u003c\/li\u003e\n\u003cli data-section-id=\"kjjx7h\" data-start=\"572\" data-end=\"634\"\u003eSpecialist creams for conditions like eczema and psoriasis\u003c\/li\u003e\n\u003cli data-section-id=\"rn10go\" data-start=\"635\" data-end=\"716\"\u003eFacial care and sun protection products \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"718\" data-end=\"1063\"\u003eE45 products are known for being \u003cstrong data-start=\"751\" data-end=\"765\"\u003eemollients\u003c\/strong\u003e, meaning they create a \u003cstrong data-start=\"789\" data-end=\"861\"\u003eprotective layer on the skin to lock in moisture and prevent dryness\u003c\/strong\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e. Many are \u003cstrong data-start=\"910\" data-end=\"986\"\u003edermatologically tested, fragrance-free, and suitable for sensitive skin\u003c\/strong\u003e, making them ideal for everyday use. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1065\" data-end=\"1366\"\u003eThe brand has over \u003cstrong data-start=\"1084\" data-end=\"1110\"\u003e70 years of experience\u003c\/strong\u003e and is widely trusted for treating conditions such as \u003cstrong data-start=\"1165\" data-end=\"1217\"\u003eeczema, dermatitis, psoriasis, and very dry skin\u003c\/strong\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e. Products are often recommended by healthcare professionals due to their \u003cstrong data-start=\"1329\" data-end=\"1363\"\u003emedical and skin-care benefits\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1u2fjjo\" data-start=\"1368\" data-end=\"1410\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1372\" data-end=\"1410\"\u003eKey Features of the E45 Collection\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1411\" data-end=\"1674\"\u003e\n\u003cli data-section-id=\"gzesde\" data-start=\"1411\" data-end=\"1463\"\u003e\u003cstrong data-start=\"1413\" data-end=\"1461\"\u003eIntensive moisturisation and skin protection\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1kwnjb0\" data-start=\"1464\" data-end=\"1517\"\u003eDesigned for \u003cstrong data-start=\"1479\" data-end=\"1515\"\u003edry, sensitive, and problem skin\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"o9labj\" data-start=\"1518\" data-end=\"1560\"\u003e\u003cstrong data-start=\"1520\" data-end=\"1558\"\u003eFragrance-free and gentle formulas\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"ouaz4s\" data-start=\"1561\" data-end=\"1620\"\u003eIncludes both \u003cstrong data-start=\"1577\" data-end=\"1618\"\u003edaily care and specialised treatments\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ltt3ly\" data-start=\"1621\" data-end=\"1674\"\u003eHelps reduce \u003cstrong data-start=\"1636\" data-end=\"1672\"\u003eitching, redness, and irritation\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1676\" data-end=\"1873\"\u003e\u003cstrong data-start=\"1676\" data-end=\"1687\"\u003eOverall\u003c\/strong\u003e, the E45 collection focuses on \u003cstrong data-start=\"1719\" data-end=\"1758\"\u003eskin health, protection, and repair\u003c\/strong\u003e, offering reliable, no-fuss skincare that is especially suitable for people with dry or sensitive skin conditions.\u003c\/p\u003e","products":[{"product_id":"e45-baby-kids-sun-lotion-spf50-180ml","title":"E45 Baby \u0026 Kids Sun Lotion SPF50+ 180ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProtect delicate skin with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Baby \u0026amp; Kids Sun Lotion SPF50+ 180ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a dermatologist-developed formula designed to provide very high sun protection while keeping skin moisturised and comfortable. Specially created for babies over 6 months and children, this gentle lotion is ideal for sensitive and eczema-prone skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVery High SPF50+ Protection:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Shields against harmful UVA and UVB rays for effective sun defence \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSuitable for Sensitive \u0026amp; Eczema-Prone Skin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Developed with dermatologists to ensure high tolerability \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDeep Moisturising Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps hydrate dry skin while protecting against sun exposure \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFast-Absorbing \u0026amp; Non-Greasy:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lightweight texture absorbs quickly without leaving a sticky residue \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eWater-Resistant Protection:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Maintains effectiveness during swimming and outdoor play \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFragrance-Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle on delicate skin with no added fragrance \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Baby \u0026amp; Kids Sun Lotion?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis advanced sun lotion is specifically formulated to protect and care for young, sensitive skin. With added ingredients like \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eVitamin E\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it not only shields against sun damage but also nourishes and supports the skin barrier. Its gentle, non-irritating formula makes it a reliable choice for daily sun protection \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply generously to all exposed skin before sun exposure. Reapply frequently, especially after swimming, sweating, or towel drying to maintain protection \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 180ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSPF: 50+\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Sensitive, dry, and eczema-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable For: Babies (6+ months) and children\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormula: Fragrance-free, dermatologically tested\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDaily sun protection for babies and kids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSensitive or eczema-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOutdoor activities, holidays, and school use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eKeep delicate skin safe and nourished with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Baby \u0026amp; Kids Sun Lotion SPF50+ 180ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a trusted solution for gentle, high-level sun protection.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57689624117622,"sku":null,"price":11.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45.avif?v=1776346471"},{"product_id":"e45-bath-oil-500ml","title":"E45 Bath Oil 500ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSoothe and hydrate your skin with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Bath Oil 500ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a clinically proven emollient designed to cleanse while delivering long-lasting moisture. Ideal for dry, sensitive, and eczema-prone skin, this gentle formula helps restore comfort and softness with every bath or shower.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDeep Moisturisation:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clinically proven to hydrate and protect dry skin for up to 24 hours \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoap-Free Gentle Cleansing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cleanses without stripping natural oils, leaving skin soft and smooth \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSkin Barrier Protection:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Forms a protective layer to lock in moisture and prevent dryness \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFragrance-Free Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e No added perfume, colour, or soap—ideal for sensitive skin \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSuitable for the Whole Family:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Can be used by adults and children (from 1 month+) \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Bath Oil?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eE45 Emollient Bath Oil 500ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is specially formulated with minimal ingredients to reduce irritation while delivering maximum hydration. It’s widely recommended for managing dry skin conditions such as eczema, dermatitis, and psoriasis, helping to keep skin soft, comfortable, and protected after bathing \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e)\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBath:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Add 15ml to a full bath (5–10ml for children) and soak for 10 minutes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eShower:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Apply to wet skin using hands or a sponge, then rinse lightly\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePat skin dry gently after use to retain moisture\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 500ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Dry, sensitive, and eczema-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormula: Soap-free, fragrance-free emollient\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKey Ingredients: Liquid Paraffin, Cetyl Dimethicone\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDry, itchy, or flaky skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEczema and sensitive skin conditions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDaily gentle cleansing and moisturising\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eKeep your skin soft, hydrated, and protected with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Bath Oil 500ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a trusted solution for effective, gentle skincare.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57689733038454,"sku":null,"price":8.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45.webp?v=1776346936"},{"product_id":"e45-cream-tube-50g","title":"E45 Cream Tube 50g","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCare for dry and sensitive skin with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Cream Tube 50g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a trusted everyday emollient designed to hydrate, protect, and soothe irritated skin. Its gentle, fragrance-free formula works to restore the skin’s natural moisture barrier, helping to keep skin soft, smooth, and comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eIntensive Moisturisation:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps relieve dry, flaky, and rough skin by locking in essential moisture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoothing Relief:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Calms irritation and reduces discomfort associated with dry skin conditions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSkin Barrier Support:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Protects against moisture loss and environmental factors\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNon-Greasy \u0026amp; Fast Absorbing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Leaves skin feeling soft without a heavy or sticky residue\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGentle Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for sensitive and delicate skin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Cream 50g?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe compact \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50g tube\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is perfect for everyday use at home or on the go. Whether you're dealing with occasional dryness or ongoing skin concerns, this cream provides reliable hydration and protection in a convenient size.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply generously to affected areas 2–3 times daily or as required. Massage gently into the skin until fully absorbed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 50g\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Dry, sensitive, and eczema-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormula: Fragrance-free emollient\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsage: Daily moisturiser for face and body\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDry, rough, or flaky skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSensitive and easily irritated skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDaily hydration and skin protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eKeep your skin soft, smooth, and well-protected with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Cream Tube 50g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a simple and effective solution for everyday moisturising care.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57689862963574,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45_e327120d-8e7d-46e9-8732-17dcf31f707c.avif?v=1776347162"},{"product_id":"e45-cream-jar-125g","title":"E45 Cream Jar 125g","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep your skin soft, hydrated, and protected with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Cream Jar 125g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a gentle emollient specially formulated to care for dry, sensitive, and irritated skin. Designed for everyday use, this nourishing cream helps restore moisture balance while supporting the skin’s natural barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLong-Lasting Hydration:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps relieve dryness and keeps skin moisturised throughout the day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoothing \u0026amp; Calming:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Reduces discomfort associated with dry, itchy, or irritated skin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProtective Barrier Support:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps lock in moisture and defend against external irritants\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNon-Greasy Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Absorbs easily, leaving skin soft and smooth without residue\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFragrance-Free Care:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for sensitive and delicate skin types\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Cream 125g Jar?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e125g jar\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is ideal for regular use, making it perfect for home and family skincare routines. Whether used for ongoing dry skin conditions or daily moisturising, it delivers reliable and consistent results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply generously to the skin as needed, focusing on dry or affected areas. Use daily to maintain soft, healthy-looking skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 125g\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormat: Jar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Dry, sensitive, and eczema-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsage: Daily moisturiser for body and face\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDry, rough, or flaky skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSensitive or irritation-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday hydration and protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy soft, smooth, and comfortable skin with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Cream Jar 125g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, your everyday solution for effective moisturising care.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57689884426614,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45_c7b7d886-b1ab-497e-96ca-9ca5a4d8969b.webp?v=1776347459"},{"product_id":"e45-cream-pump-500g","title":"E45 Cream Pump 500g","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep your skin hydrated and comfortable every day with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Cream Pump 500g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a gentle emollient designed to care for dry, sensitive, and eczema-prone skin. With its convenient pump dispenser and generous size, it’s ideal for regular use at home or in shared environments.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDeep Moisturising Care:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps restore hydration and relieve dry, rough, and flaky skin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoothing Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Calms irritation and supports skin comfort throughout the day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProtects Skin Barrier:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps prevent moisture loss and shields against dryness\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNon-Greasy Finish:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Absorbs easily, leaving skin soft, smooth, and comfortable\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEasy Pump Dispenser:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hygienic and convenient for quick, mess-free application\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Cream Pump 500g?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e500g pump bottle\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is perfect for families or frequent use, ensuring you always have a reliable moisturiser on hand. Its gentle, fragrance-free formula makes it suitable for everyday skincare routines across all ages.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlock the pump and dispense a suitable amount. Apply to the skin as often as needed, especially on dry or affected areas. Massage gently until fully absorbed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 500g\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormat: Pump bottle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Dry, sensitive, and eczema-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsage: Daily moisturiser for body and hands\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDry and sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday family skincare\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFrequent moisturising and skin protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy soft, smooth, and well-hydrated skin with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Cream Pump  500g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a practical solution for daily moisturising care.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57689918898550,"sku":null,"price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45_939d856d-ed4e-40aa-a1c0-72318cdea33c.avif?v=1776347735"},{"product_id":"e45-cream-tub-350g","title":"E45 Cream Tub 350g","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep your skin soft, smooth, and well-hydrated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Cream Tub 350g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a gentle and effective emollient designed to care for dry, sensitive, and eczema-prone skin. This larger tub is perfect for everyday use, providing reliable moisture and protection for the whole family.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDeep Hydration:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps relieve dry, rough, and flaky skin by locking in moisture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoothing Care:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Calms irritation and supports skin comfort throughout the day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProtects Skin Barrier:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps defend against dryness and environmental factors\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNon-Greasy Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Absorbs easily without leaving a sticky or heavy residue\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFamily-Friendly Size:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ideal for regular use at home\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Cream Tub 350g?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e350g tub\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e offers great value and convenience, making it suitable for daily moisturising routines. Its gentle, fragrance-free formula is designed for all ages, providing dependable care for ongoing dry skin needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply generously to the skin as needed, focusing on dry or affected areas. Massage gently until fully absorbed. Use regularly for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 350g\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormat: Tub\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Dry, sensitive, and eczema-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsage: Daily moisturiser for body and hands\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDry, rough, or flaky skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSensitive or irritation-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday family skincare\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eMaintain soft, healthy-looking skin with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Cream Tub 350g\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a simple and effective solution for long-lasting hydration and protection.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57689945866614,"sku":null,"price":12.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45.jpg?v=1776348085"},{"product_id":"e45-daily-hand-cream-50ml","title":"E45 Daily Hand Cream 50ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep your hands feeling soft and hydrated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Daily Hand Cream 50ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a lightweight formula designed to provide effective moisture and protection for dry and sensitive skin. Perfect for everyday use, it helps maintain smooth, healthy-looking hands without a greasy feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHydrates Dry Hands:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps restore moisture to dry, rough, or chapped skin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLightweight \u0026amp; Fast Absorbing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Absorbs quickly for comfortable, non-greasy use\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProtects Skin Barrier:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps prevent moisture loss and dryness throughout the day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGentle on Skin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for sensitive hands and frequent application\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eConvenient Size:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Easy to carry for use at home, work, or on the go\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Daily Hand Cream 50ml?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe compact \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50ml tube\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is ideal for daily use, allowing you to keep your hands moisturised wherever you are. Its gentle formulation makes it suitable for regular application, especially after washing or exposure to harsh conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply a small amount to hands and massage until fully absorbed. Use as often as needed to maintain hydration and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 50ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Dry and sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormat: Hand cream\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsage: Daily moisturiser\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDry or rough hands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday hydration and protection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eKeep your hands soft, smooth, and cared for with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Daily Hand Cream 50ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a simple solution for daily moisture and protection.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57689964478838,"sku":null,"price":4.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45_89fe7c43-aa1c-4b33-86c1-b0c513e0f772.avif?v=1776348388"},{"product_id":"e45-daily-lotion-400ml","title":"E45 Daily Lotion 400ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep your skin soft, smooth, and hydrated every day with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Daily Lotion 400ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a lightweight moisturising formula designed to care for dry and sensitive skin. Ideal for regular use, this lotion absorbs quickly while helping to maintain the skin’s natural moisture balance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDaily Hydration:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps keep skin moisturised and prevents dryness throughout the day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLightweight Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Absorbs quickly without leaving a greasy or sticky residue\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoothing Care:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps calm and comfort dry or sensitive skin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSupports Skin Barrier:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps protect against moisture loss and environmental dryness\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEasy-to-Use Pump Bottle:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Convenient for regular, mess-free application\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Daily Lotion 400ml?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e400ml bottle\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is perfect for everyday use, making it ideal for families or anyone looking for a reliable daily moisturiser. Its gentle formulation is suitable for frequent use, helping to maintain soft and healthy-looking skin over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to clean, dry skin and massage gently until fully absorbed. Use daily or as needed to maintain hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 400ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormat: Lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Dry and sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsage: Daily body moisturiser\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDry or slightly sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday moisturising routines\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining soft and smooth skin\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy long-lasting hydration and comfort with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Daily Lotion 400ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, your everyday solution for healthy, well-moisturised skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57689985646966,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45_5df9d667-bdc1-4adf-a656-a705f1789070.webp?v=1776348762"},{"product_id":"e45-daily-lotion-spray-200ml","title":"E45 Daily Lotion Spray 200ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMoisturise your skin quickly and easily with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Daily Lotion Spray 200ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a convenient spray-on formula designed to provide lightweight hydration for dry and sensitive skin. Perfect for busy routines, this fast-absorbing lotion helps keep skin soft, smooth, and comfortable all day.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEasy Spray Application:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Quick and convenient spray format for effortless, even coverage\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLightweight Hydration:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps moisturise skin without feeling heavy or greasy\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFast Absorbing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dries quickly, allowing you to get dressed straight away\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoothing Care:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps calm and comfort dry or sensitive skin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSupports Skin Barrier:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps reduce moisture loss and maintain skin health\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Daily Lotion Spray 200ml?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e200ml spray bottle\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is ideal for on-the-go use or quick application at home. Its lightweight formula makes it perfect for daily moisturising, especially when you need a fast and fuss-free skincare solution.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSpray directly onto the skin from a short distance and gently rub in until fully absorbed. Use daily or as needed to maintain hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 200ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormat: Spray lotion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Dry and sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsage: Daily body moisturiser\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDry or slightly sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eQuick and easy moisturising\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBusy lifestyles and on-the-go use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eKeep your skin soft, smooth, and refreshed with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Daily Lotion Spray 200ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a simple and effective way to stay hydrated every day.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57690009665910,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45_a2369cbd-318a-4f20-8fc4-b2d1d1c257f9.webp?v=1776348981"},{"product_id":"e45-dermatitis-cream-50ml","title":"E45 Dermatitis Cream 50ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCalm and protect sensitive skin with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Dermatitis Cream 50ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a targeted treatment designed to relieve symptoms of mild to moderate dermatitis. This gentle, non-steroidal formula helps reduce redness, itching, and irritation while supporting the skin’s natural barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eRelieves Dermatitis Symptoms:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps reduce redness, itching, and inflammation associated with irritated skin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoothing \u0026amp; Calming Action:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Provides comfort to dry, sensitive, and reactive skin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSupports Skin Barrier:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps protect and strengthen the skin’s natural defence\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSteroid-Free Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for regular use without harsh ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGentle \u0026amp; Fragrance-Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Designed for sensitive skin with minimal risk of irritation\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy Choose E45 Dermatitis Cream 50ml?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50ml tube\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is ideal for targeted care of problem areas such as hands, face, or body. Formulated to manage skin flare-ups, it offers reliable relief while being gentle enough for regular use on sensitive skin. Suitable for adults and children, it’s a practical solution for everyday skin management.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply a thin layer to affected areas twice daily or as needed. Gently massage into the skin until absorbed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSize: 50ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSkin Type: Sensitive, dry, and dermatitis-prone skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFormula: Steroid-free, fragrance-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsage: Targeted treatment cream\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eMild to moderate dermatitis\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry, itchy, or inflamed skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSensitive and reactive skin conditions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSoothe irritation and restore comfort with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eE45 Dermatitis Cream 50ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a gentle and effective solution for managing dry and sensitive skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57690031784310,"sku":null,"price":19.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/8330\/7894\/files\/e45_38416d0a-672a-4195-80d2-eeb928cf23ea.avif?v=1776349290"}],"url":"https:\/\/direct2customer.co.uk\/collections\/e45-skin-care-products.oembed","provider":"Direct2Customer","version":"1.0","type":"link"}