About Our Story

About Direct2Customer

Your UK Online Health, Beauty, Wellness & Personal Care Retailer

Welcome to Direct2Customer, a UK online retailer specialising in health, beauty, wellness, skincare, baby care and everyday personal care essentials.

We’re a family-owned business with over 10 years of experience in online retail, built around a simple idea: making quality products from well-known brands more accessible, at competitive prices, while providing the level of customer service we would expect ourselves.

Direct2Customer is owned and operated by Direct2Customer (UK) Limited (Company No. 17187727).

We serve customers across the UK, offering a convenient way to shop for everyday health, beauty and personal care products from the comfort of home.

Our Story

What began from a passion for making quality health and beauty products more accessible has grown into an established online retail business serving customers throughout the UK.

Over the years, we have expanded our range to include thousands of products across health, skincare, beauty, vitamins and supplements, baby care and personal care.

As a family business, we believe that successful online retail is about more than simply selling products. It is about building trust, offering competitive prices, providing reliable service and putting customers first.

Every order represents a customer who has chosen to shop with us, and we value that trust.

Our Mission

Our mission is simple:

To offer great products at competitive prices, backed by friendly, reliable customer service.

We believe customers should have access to leading health, beauty and personal care brands without having to pay more than necessary.

We continually work to offer competitive pricing across our range while maintaining a straightforward and convenient shopping experience.

What We Offer

At Direct2Customer, our range covers many of the products people use every day.

Health & Medicines

Products covering common healthcare needs, including:

  • Allergy and hay fever products
  • Cold and flu care
  • Cough and throat care
  • Digestive health
  • Pain relief
  • Pregnancy and maternity
  • Sexual health
  • Everyday healthcare essentials

Vitamins, Supplements & Nutrition

We offer a wide selection of vitamins, minerals, supplements and nutritional products, including:

  • Multivitamins
  • Individual vitamins and minerals
  • Probiotics
  • Omega oils
  • Children's vitamins
  • Nutritional supplements
  • Everyday wellness products

Our range includes recognised brands such as Solgar, Optibac, Nature's Aid, Centrum and others.

Skincare, Beauty & Personal Care

Our skincare and personal care range includes products such as:

  • Facial cleansers
  • Moisturisers
  • Dry-skin care
  • Body care
  • Bath and shower products
  • Deodorants
  • Hair and beauty essentials
  • Everyday personal care products

We stock recognised skincare and beauty brands including Bioderma, Avène, Cetaphil and many more.

Baby & Child

We understand that parents want reliable products from brands they know and trust.

Our baby and child range includes:

  • Baby skincare
  • Baby bathing products
  • Nappy and changing essentials
  • Baby and toddler milk
  • Children's vitamins
  • Children's dental care
  • Pregnancy and maternity products
  • Children's health and personal care essentials

Brands You Know

We work to offer products from a broad selection of established health, beauty, skincare, nutrition and personal care brands.

Our range includes brands such as:

Bioderma · Avène · Cetaphil · Solgar · Optibac · Nature's Aid · Centrum · Dove

Our product range continues to evolve as we look for new products and brands that offer value and quality for our customers.

Why Shop With Direct2Customer?

Family-Owned Business

Direct2Customer is a family-owned business with more than a decade of experience in online retail.

Competitive Prices

We work hard to offer competitive prices across our range, including regular promotions, discounts and multi-buy offers.

Established Online Retail Experience

With over 10 years of experience in online retail, we understand the importance of providing a smooth and reliable shopping experience.

A Wide Product Selection

From skincare and vitamins to baby care, personal care and everyday healthcare products, we aim to make it convenient to find the products you need in one place.

Customer-Focused Service

We believe good customer service matters. Our aim is to make every part of your experience as straightforward as possible — from finding the right product to receiving your order.

UK Delivery

We deliver orders to customers across the UK, making it convenient to shop for your everyday health, beauty and personal care essentials online.

Our Commitment to Customers

When you shop with Direct2Customer, our goal is to provide a straightforward, reliable and convenient experience.

We understand that customers want to know who they are buying from, which is why we believe in being transparent about our business and the products we offer.

We are committed to:

  • Offering genuine products from established brands
  • Providing competitive prices
  • Keeping product information clear and useful
  • Processing orders efficiently
  • Providing reliable UK delivery options
  • Offering responsive customer service
  • Continuously improving our online shopping experience

Our Company

Direct2Customer is owned and operated by:

Direct2Customer (UK) Limited
Company No. 17187727

We are a UK online retailer specialising in health, beauty, wellness, skincare, baby and personal care products.

Our aim is to build a long-term relationship with our customers by providing good products, competitive prices and dependable service.

Frequently Asked Questions

Who is Direct2Customer?

Direct2Customer is a UK online retailer offering health, beauty, wellness, skincare, baby and personal care products.

Who owns Direct2Customer?

Direct2Customer is owned and operated by Direct2Customer (UK) Limited, Company No. 17187727.

How long has Direct2Customer been in online retail?

The business has more than 10 years of experience in online retail.

What products does Direct2Customer sell?

We offer a wide range of health and healthcare products, vitamins and supplements, skincare, beauty products, baby and child products, and everyday personal care essentials.

Which brands does Direct2Customer sell?

Our range includes recognised brands such as Bioderma, Avène, Cetaphil, Solgar, Optibac, Nature's Aid, Centrum and Dove, among others.

Does Direct2Customer deliver across the UK?

Yes. We offer delivery to customers across the UK. Please see our delivery information for current delivery options and charges.

Is Direct2Customer a family-owned business?

Yes. Direct2Customer is a family-owned online retail business with over 10 years of experience.

Thank You for Choosing Direct2Customer

Thank you for choosing Direct2Customer.

Whether you're looking for skincare, vitamins, supplements, baby products, personal care essentials or everyday healthcare products, we're here to make online shopping simple and convenient.

Great products. Competitive prices. Customer-focused service.

We look forward to serving you.